What I’m reading — How to Talk Finance

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March 15, 2018  · 2 min read

My background is technology and I’ve struggled for many years with understanding the financial side of business, but as every entrepreneur knows if you don’t know your numbers you’ll quickly crash and burn. How to talk finance was a revelation with it’s understandable language and easy to follow examples.

How to Talk Finance — Ted Wainman

How to Talk Finance: Getting to grips with the numbers in business by Ted Wainman

The book gives you a gentle introduction about how a company is structured before progressing through the various elements of financial management necessary for running a business. It answers questions such as, what is a balance sheet? What are management accounts? How much retained profit does the company have? I found the chapter on budgeting extremely helpful since it outlines the different models for budgeting and how it can be applied to different business types.

Whether you are talking to investors, accountants or planning your cashflow, after reading this book you will be able to not only understand what is being asked but be able to answer intelligently and make proper decisions that will be key to the short and long term strategy of your business.

Armed with this book, you won’t be one of those poor entrepreneurs who can’t answer basic financial questions on Dragon’s Den.

Who’s it for:

Enterpreneurs and anyone who does not have financial training but has responsibility for budgets.

About the author:

Ted Wainman trained and qualified as an Associate Chartered Accountant (ACA) with Ernst & Young before joining JPMorgan on the Investment Management side of the business. Whilst at JPMorgan, he undertook a company sponsored MBA in the International Management of Financial Services, from which he graduated at the top of his class with merit.