The other day I was having a conversation with a friend of mine about my brand, SixBerries. “So, why SixBerries?”, he quizzed. My answer didn’t impress him and we had a discussion about what makes a good story for your brand.
My story is simple and personal. I was born with twelve fingers, six on each hand, so when I was picking a name for my company I wanted that to some how be represented. That part I knew for sure. I was deliberating for weeks afterwards, yet every morning, while still at my day job, I would go to the local cafe and order a smoothie. My ingredients? Orange juice and raspberries, blueberries, strawberries, blackberries (ok so it was fruit juice!). One day, the recipe changed because of the availability of some new ingredients: orange juice, raspberries, blueberries, strawberries, blackberries, cranberries and goji berries. While enjoying my delicious drink and relishing in the fact that I was surely not going to get ill in the near future, it struck me, six berries…SIX BERRIES! And just like that I had a name that was, unique, easy to remember, easy to spell, personal and the domain was available.
But, is that a good story? Is it a talking point? Should the message be tied back to the services? “There are five essential elements to business and we bring the sixth!”? My personal belief is that the brand story should reflect the people, their ethos, values and vision. Mine doesn’t exactly do that but there is personality which works for me. Crafting a brand story helps your brand resonate with early adopters and investors. As your business grows your story will be a guiding light for new employees who will use it to fuel even more growth.
My tips for a good brand story are:
- make it personal
- don’t be afraid to tell it
Do you have any tips for good brand stories? Add them in the comments below.